I’ve got a new name (Portell), a fresh perspective and the same desire to develop meaningful businesses. I am driven by my passion to build, my desire to solve problems & inefficiencies and my deep rooted passion for wine. This journey isn’t picture perfect, but it’s one hell of a ride that I look forward to sharing.


Rachel Portell is a passionate entrepreneur who sold her first company, a social media marketing agency, to woman-owned digital agency Blueye Creative at the age of 27. She is currently building Taylored Wines, while working towards her Wine & Spirits Education Trust Diploma. Additionally, Rachel is a member of the Girl Scouts GCNWI Board of Directors and sits on the Girl Scouts CGNWI Marketing Committee. A graduate of the University of Missouri, Rachel is also a frequent guest lecturer and public speaker. She can be contacted at rachel@tayloredwines.com

Honors & Certifications 

  • Wine & Spirits Education Trust Level 3 Certification
  • Wine & Spirits Education Trust diploma student
  • Girl Scouts GCNWI Board of Directors 
  • Girl Scouts GCNWI Marketing Committee Co-Chair
  • Girl Scouts GCNWI Smart Cookie Award 2014
  • NAWBO Chicago Corporate Woman of Achievement Award 2013